Marketing Manager - Real Estate

The company is a major player in construction and real estate development, with operations in DR. Congo. It designs, builds and operates projects in the sectors of building, infrastructure and industry.

As a responsible and committed leader in sustainable construction, the company sees innovation as its primary source of added value: this innovation is shared and benefits its customers at the same time as improving its productivity and the working conditions. The company is committed to provide high quality and added value to the construction process. Our dedicated approach delivers exceptional quality, predictable outcomes, continuous growth, opportunities, and mutually beneficial relationships. This pattern of excellence continues today, and is the blueprint for achievement tomorrow.

The organization is a construction company building residential apartments and offices in various locations. Their experience and expertise are based on industry standards, all at a reasonable price. They assure you that the work is carried out by the experts. The majority of their customers are repeat buyers, as they create long-term relationships with them. Safety, quality, punctuality of services and anticipation of needs are essential. Their team assists their clients in making their dreams a reality.

Role Title: Marketing Manager - Real Estate (Commercial & Residential Projects)

Department: Marketing

Location: Lubumbashi-1 & Goma -1 (DR-Congo)

Salary - 1500 -2000 USD

Overall Purpose of Role: Will be responsible for developing and implementing comprehensive marketing strategies to promote our commercial and residential projects, increase brand awareness, and generate leads.

KEY ACCOUNTABILITIES:

- Develop and execute strategic marketing plans to promote commercial and residential projects, including advertising campaigns, digital marketing initiatives, and promotional events.

- Conduct market research and analysis to identify target demographics, market trends, and competitive landscape.

- Create compelling marketing materials, including brochures, flyers, signage, and digital content, to showcase properties and attract potential buyers or tenants.

- Enhance brand visibility and engagement.

- Collaborate with sales teams to develop sales collateral and support lead generation activities.

- Monitor and analyze marketing performance metrics, such as lead generation, and conversion rates, to assess the effectiveness of marketing campaigns and optimize strategies accordingly.

- Manage marketing budgets and allocate resources effectively to maximize ROI and achieve marketing objectives.

Requisite Qualification:

Bachelor's degree in Marketing/Business Administration, or related Field, MBA or advanced degree preferred.

Requisite Experience :

- Experience with 10-12 years of experience in marketing, preferably in the Real estate Industry.

- Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences.

- Language Proficiency: English (French would be an added advantage)