Marketing Manager - PVC Leather

Roles & Responsibility

- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

- Conducts pricing research and analysis to ensure competitive product and service pricing.

- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

- Analyzes and evaluates financial aspects of product development.

- Collaborates in the development of new products.

- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

- Collaborates, participates in, and coordinates promotional activities or trade shows.

- Negotiates contracts for services needed to execute a marketing strategy.

- Performs other duties as assigned.

Required Skills/Abilities

- Excellent verbal and written communication skills.

- Excellent interpersonal and customer service skills.

- Excellent organizational skills and attention to detail.

- Strong analytical and problem-solving skills.

- Strong supervisory and leadership skills.

- Ability to create, implement, and monitor budgets.

- Through understanding of principles and methods used to promote, display, and sell products and services.

- Proficient with Microsoft Office Suite or related software.

Education & Experience

- Bachelor's degree in Business, Marketing or related field required; Master's degree preferred.

- At least ten years of experience in a related field.