Marketing Manager - Product/Digital

Marketing Manager - Product/Digital

Mumbai | Permanent

Featured Job

Great work environment with flexible work hours

Reputed and growing firm in the Digital/Online Media space

About Our Client

The Client is the Directi group; which is a $300+ million group of businesses providing web products and services to millions of global users. Directi businesses include Media.net, Skenzo, ResellerClub, LogicBoxes, BigRock, WebHosting.Info, Radix, CodeChef and Talk.to.

The Digital Marketing Role is with BigRock; which is one of India's leading web services brands that provides domains, websites, hosting, and servers to businesses and professionals across India. It has created a huge cachet for itself as an innovative brand with a set of with a set of highly acclaimed and award winning TV campaigns. It is one of the top brands in its category today.

The Product Marketing Role is with Talk.to; which believes that the way in which people communicate with each other should be the richest, easiest and cheapest possible. Their goal is to build the best real-time communication system possible with today's technology and they are obsessed with building a beautiful, elegant product which is intuitively simple for the user. It is still early days for, but there is a working product out in the wild. Check them out at http://talk.to/

Job Description

Digital Marketing Head: Reporting to the Business Head of BigRock

- You will be responsible for conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner for BigRock

- You will continuously balance CPA, LTV, and ROI across various campaigns to deliver the most optimized outcomes

- You will lead a team of associates and managers across disciplines such as SEO, SEM, Email Marketing, etc

- You will introduce best practices in the BigRock media plan across disciplines

- You will build and track conversion funnels for the BigRock website using internally developed dashboards as well as 3rd party tools

- You will build and execute content strategies for blogs, social media channels, video networks, newsletters, etc

- You will work closely with multiple external partners and agencies towards realizing BigRock's digital marketing goals

Product Marketing Manager: Reporting to the CEO

- You will be responsible for strategizing and executing efficient Online advertising campaigns including Mobile, Display, Remarketing, Search and Social

- You will manage the submission, ranking and promotion of our applications in the iphone, android, blackberry, mac and chrome app stores

- You will be in-charge of building and tracking conversion funnels using internally developed dashboards as well as 3rd party tools such as Google Analytics, Mixpanel, Optimizely, and more

- You will be responsible for writing PR articles and coordinating with the press to manage product release announcements

- You will be in-charge of designing, writing content for and maintaining our website, social media presence, marketing collateral, monthly newsletters and blog, along with creating sensational product videos

The Successful Applicant

You will be an MBA with an Engineering Degree (preferably in IT) with 5-7 years of experience of having led a digital marketing function at an Internet company, or been in a senior role at a media company. You will have experience of building and executing major campaigns from the ground up. You will be acquainted with Facebook / Linkedin advertising, Display Advertising, Video advertising and have honed your skills across digital marketing functions such as: search engine marketing, affiliate marketing, media planning & arbitrage and analytics/e-commerce funnel management. You will understand web technologies in depth (Cookies, HTML, JavaScript, A/B testing, etc.) and have had some coding experience. Any Google Adwords/ digital marketing certification is preferred. You will possess strong written and oral communication skills, excellent business acumen and keen analytical skills. You will be a hands-on professional who is passionate about building a brand in the consumer web space and has a penchant for marketing internet products

What's On Offer

Aside from offering the most competitive salaries in the industry; the benefits include everything from great medical and life insurance to catered meals. The workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all the snacks you can eat. There is no dress code and there are flexible work hours and holidays.