Marketing Manager - Pharma

An MNC Pharma company is looking for the below mentioned role profile in Mumbai:

Role Overview:

- Scientific leadership in MDR-TB- Shaping the environment; Chest Physician training for better TB management; Lead innovative disease awareness programs, compliance improvement programs and subsequently monitor health outcomes

- Shaping the market through multi stakeholder engagement

- Gather insights from existing customer

- Inclusion of India in WHO Early Adopter Program/ Global Patient Registry

- Issuance of India specific BDQ guidance and Protocol besides for all second line drugs

- Tiered Pricing for increased Public access; Access to Private market through monitored BDQ usage model

- Strategic Partnerships with Govt. and Private sector besides NGOs over an entire spectrum of MDR-TB management will be critical

- Disease management and Alliance models - Disease awareness, Diagnosis and Improving compliance rates

- Drive Strategic Planning and Business Planning process

- Coordination with the Regional and Global Marketing teams besides with international agencies such as WHO, UNITAID, GFATM etc

Illustrative responsibilities-

Market Development & Portfolio Management:

Public and Private

1. Drive synergy between Private and Public segments for better outcome

2. Inclusion of India in WHO Early Adopter Program/ Global Patient Registry

3. Issuance of India specific BDQ guidance and Protocol besides for all second line drugs

4. Close coordination along with continuous strategic direction/support to MSLs and Sales Team

Public

- Liaison with RNTCP program– both at National and State Level and facilitate synergy between the 2 for better outcomes

- Collaboration with NGOs and Doctor Associations for awareness and improving TB management in the country

- Drive TB diagnosis rate in the country- Coordination with accredited labs besides other stakeholders for enhancing case detection and diagnosis in the country

Private

- Therapy Area Leadership – CMEs, Webcast, participation in National and International conferences, speaker programs, workshops etc.

- Gain continuous insights from the Chest Physicians – for designing right marketing strategy and framework for the Private segment - besides seek support for better penetration in the segment

Launch Leadership:

- Lead and execute Marketing Planning & new product launch process which will incorporate regulatory, clinical, marketing & pricing strategy.

- Lead and execute required product training for the team

Strategic Planning (SP) & Business Processes (BP):

- Develop and own franchise Strategic Plan with franchise head

Business Development/ Prod Development:

- Evaluate the possibility for launch of MDRTB- Combi-Kits besides explore other opportunities that may improve current management practices

- Explore novel business models such as insurance, reimbursement etc.

- Coordinate with Regional/Global teams for novel opportunities (new indications/formulations etc)

Work closely with regional & source organizations:

- Coordination with the Regional and Global Marketing teams besides with international agencies such as WHO, UNITAID, GFATM etc

Education, Experience & Position Requirements:

- Graduate + Preferably Management Degree from a premier business school

- Should have 3+ years of prior marketing experience in MNCs in Pharma Sector

- Candidate should be ready to travel extensively for liaising with Public/Private health setups in the country

Interested candidates can write in with their updated CV clearly mentioning the present CTC.

Ramesh Sahu
9768302662 / 9768707752