Marketing Manager - Personal Care/FMCG/OTC

Company : FMCG

Batch of 2014-15-2016

Designation : Marketing manager-baby care-1400 cr

Team of 2-3 people:

1 Category Objectives - Achieve the set objectives for the Category(top line)

- Achieve channel-wise sales objectives

- Ensure profitable growth(bottom line)

- Benchmark competition

2 Category Core Strategy - Develop strategies for each brand in the portfolio to increase Market Share

- Plan special activity, campaigns during peak seasons

- Analysing current market trends and competition benchmarking

- Market Research & Surveys to understand market trends, consumer needs

- Understanding Consumer insights - lifestyle trends and market insights

- Work closely with research agencies (Nielsen, Kantar, Pi wheel)

3 Planning & Execution - Prepare Annual budget and marketing plan

- Working in partnership with the creative team & agencies to develop inputs/ collaterals and collaborate with cross functional teams.

- Content development and creative planning

- Regular follow up and coordination with sales team to ensure effective implementation of marketing strategies

- Measuring inputs/activities-wise

5 New Products Development & Category Expansion - Market Analysis and Research, clinical data needs, and financial analysis

- Launch new products

- Overseeing Go-To-Market

- Achieve objectives of new products

6 Talent Development - Establishing team values and goals

- Set KRAs, KPIs, Task and Evaluate team performance

- Encourage trust and cooperation among the team