Marketing Manager - Payment Gateway Domain

Job Role:

- B2B marketing experience - Payment Gateway Domain

- Experience in managing media for coverage (ET, TOI, HT, Banking frontiers etc)

- Experience in handling industry events with bodies like IBA, RBI, NPCI etc

- Experience in handling large format events like annual customer meet end to end.

- Planning to execution over 3 months.

Responsibilities:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly