Marketing Manager - Online Marketing - eCommerce & Private Label

Responsibilities :

- To create & implement PPC campaigns across multiple channels like Search ads, social media, affiliates, CPC, CPV,CPS

- Reporting, dashboarding, performance review and optimization of all such campaigns

- Should be well-versed with fundamentals of online marketing, setting digital amrketing campaigns from scratch in various mediums & channels

- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization

- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams

Purpose of the role :

- To acquire customers via Online channels including but not limited to PPC/ affiliate/ Email/ CPM/ Display/ SEO/ Content marketing etc

- To innovate and come up with new campaigns, ideas, channels every month

- To analyse and report performance of each channel, campaign, ad copy in detail and optimise as per RoI

- To constantly improve RoI from these channels

- To constantly improve retention rate from these channels

Education Required :

- Any Under-Graduate or Post-Graduate.

- Good to have MBA but not mandatory

- Background in Maths or Analytics required

Experience Required :

- 4+ years in Online marketing and Affiliate marketing

- Proven excellence in customer acquisition and concepts of all facets of PPC

- Experienced in managing SEM campaigns, SMM campaigns, Affiliate, Email campaigns; targeting customers in India market.

- Good analytical skills with an ability to drive meaningful actions from large data sets

- Good to have experience in retail industry, health and wellness industry

- Good to have certifications that show interest in Online marketing.

- Good to have experience with technical integrations for various ad networks, tracking tools

- Tools for managing online marketing, reporting and dashboarding like excel, google analytics, Omniture, Appsflyer, localytics etc

- Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting

About the Company (Medlife.com) :

Medlife.com is developing a technology-based healthcare delivery ecosystem for medicine home delivery, lab tests, supplements, wellness products, tele consultation with specialised Doctors and many more offerings. Founded by Tushar Kumar, Medlife.com is pegged to clock 300 Crores in 2017-18 FY, and is number 1 player in online-pharmacy space.