Marketing Manager - NIPT - Genomics Firm

About MedGenome:

MedGenome Labs Pvt. Ltd. is a next generation genomics company with India headquarters in Bangalore and offices in San Francisco and Boston in the US and is backed by well-known investors in India and the US. It is a market leader in the clinical genomics space in India and drives research solutions for global biotech and pharma customers in key disease areas such as oncology, ophthalmology, metabolic diseases, neurology and rare diseases.

Typical job responsibilities include but not restricted to:

- Brand Building and Media Planning and Management skills with special focus on digital media.

- Develop deep understanding of the tests being offered by Medgenome, customer segments, audiences, partners, their challenges, and position MedGenome offerings appropriately to build market leadership status.

- Team management skills; establishes operational objectives and assignments and delegates assignments within team. Provides guidance to team members to achieve individual and business goals.

- Drive strategic planning activities to generate revenue and profit growth. Has in-depth knowledge of customer segmentation, product positioning, pricing, competitor landscape, and new product development.

- Develop a comprehensive program plan that identifies an appropriate promotion mix that is consistent with the brands positioning and core messaging.

- Provide a high level understanding of the brand's clinical experience, positioning, messaging, and differentiation from competitive products.

- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on- investment and profit-loss projections.

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. 2 MedGenome HR - Proprietary & Confidential

- Translate in-depth market, consumer, medical fraternity and competition analysis into winning concepts by defining market specific product positioning.

- Deliver high grade digital and offline marketing campaigns for the company, and ensuring that puts from the sales team and product teams are well leveraged.

- Maintain knowledge of the services and third party partnerships that comprise our solution and offering.

- Conduct quarterly review of brands assigned. Present recommendations to senior management for recommended scalable opportunities/tactics /promotions that will increase reach of prescribers, consumers and patients that result in incremental revenue.

- Keep abreast of market trends, consumer behaviour and integrate the latest innovations, and best practices in the communications industry to constantly improvise on campaign effectiveness.

- Develop and deploy key digital initiatives including demand generation and e-nurturing.

Desired experience and expertise:

10+ Years of Experience

MBA

You will also be expected to have:

- Excellent communication, written and presentation skills

"Roll-up-your-sleeves" entrepreneurial, start-up attitude

The ability to work across teams and functions effectively

Also You can refer your friends/colleagues for the same.