Marketing Manager - Mobile App Maker

Kryptos Mobile - Marketing Manager

- Kryptos Mobile is looking for an amazing, data-driven inbound marketer to own the majority of the Marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads so Sales can close them into customers. You will be expected to establish and lead a team tasked with both, demand generation and funnel optimization.

Responsibilities :

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, info-graphics, etc.).

- Grow new leads, including marketing qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

The best candidate will :

- Possess a strong sense of funnel driven processes and success attribution

- Be bold about setting up ambitious lead generation objectives and have clear sense of alignment between sales and marketing

Requirements :

- BA/BS degree or equivalent work experience.

- Some past experience in marketing preferred.

- Excellent communicator -- both written and verbal.

- Creative thinker, with an ability to use data to inform all decisions.

Bonus skills : HTML/CSS, Adobe Creative Suite.