Marketing Manager - Mfg

Manager Marketing

Please find the following Details :

Position - Manager Marketing ( Manufacturing Industry Fortune 500 MNC )

Location - Mumbai

Years of experience - 8 to 12 Years

CTC : 14 to 17 Lacs ( Inclusive Variables)

Educational Qualification - MBA or any Post Graduate ( Relevant Experience from Manufacturing Industry )

- Bringing in Outside In perspective by understanding the customer needs, relating to product / service features being offered

- Help in translating the customer needs, relating them to the overall offering in terms of product, service and engagement and ensure appropriate communication.

- Help the Product Management teams in appropriate product positioning

- Help improve the perceived value of the Products and Services offered

- Design and execute Marketing platforms suitable for B 2 B and B 2 C

- Brand Management

- Visibility improvement initiatives

- Channel Engagement Programmes

- Product Promotions and New Product Launch

- End user loyalty & engagement Programmes

- Interface with Marketing Agencies

Key Responsibilities / Accountability:

- Developing a good understanding of different businesses, products, markets and customers.

- Identifying the needs of the customers & work with the Product Management teams to help relate the needs to the product/service offering

- Developing a sharp association between the different customer needs, products/services, price-positioning and the Brands. And actively managing the brands

- Help capturing the value that Abrasives brings to different sets of customers and devising methods to communicate the same to the Customers

- Managing Communication - Internal, External

- Devising & Managing Channel Partner, Retail, End-user engagement initiatives

- Help choose the right Marketing Mix to promote various products, brands from time to time keeping both the short-term and long-term objectives

- Envisioning and execution of a clear strategy to improve the visibility and Retail presence

- Managing Marketing Budget

- Help in introduction of New Products

If the following Details interests you ,

Please send the following Details on janki@thepremierconsultants.com
Updated Resume , Current and Expected Package