Marketing Manager - Mentored Learning - EdTech

Marketing Manager - Mentored Learning

Job Responsibilities :

Your primary job responsibility will include (and not limited to):

- Create measurable, scalable and innovative marketing campaigns both offline and online to meet goals around new customer acquisition and engagement.

- Be a performance marketing ninja, well adept at optimizing multiple channels to lower customer acquisition cost

- Design and drive process for ensuring relevant, quality marketing content is being prepared, and in synergy with the organic acquisition strategy

- Use past + experimental data to choose the right channels, allocate budgets, and deliver pertinent messaging across mediums, with clear hypothesis and measurements

- Understand audience clusters, segment them by relevant attributes, and define an outreach program for each segment, with clear outcome goals

- Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects

- Responsible for managing spends and campaigns on social media, analyzing the results and finding ways to optimize cost of acquisition

- Work cross-functionally with operations, product management, technology and sales to design and execute strategies for growth

- Develop viral strategies for generating traffic and engagement

Relevant Background :

Qualification : MBA preferable

Experience: 3 years+

You will be a great fit if :

- You have the analytical skills required to optimize campaigns and drive conversions

- It would be a plus if you have spent time in driving growth in international markets

- You should have both digital and product marketing experience to drive acquisition & retention

- You're ready to roll up your sleeves, take up projects and see them to completion with minimal supervision.

Location : Bangalore / Gurgaon