Marketing Manager - Media - Children Segment

Silverpeople hiring for “Marketing Manager – Children segment“ with one of our prestigious Publishing Client for Delhi.

Preferable : Looking candidate who has experience in strategy formulation, planning & execution of conducting promotions for Children segment. Highlight relevant experience in your CV

PFB the details:

Job title: Marketing Manager

Division/Function: Children

Location: New Delhi

Responsibility:

- Formulating all below the line activities (BTL) & above the line (ATL), short term and long-term budgets and developing business plans for the achievement of these goals

- Managing entire publicity and promotional operations with a view to achieve business objectives for a specific title and ensure top line and bottom line profitability

- Generating leads and capitalizing on corporate sponsorship / partnerships and update the management about performance and facilitate the decision making process

- Conceptualizing and creating marketing collaterals in line to extend brand awareness and increase visibility for specific titles amongst target audiences

- Promotion of specific brands through special events

- Tracking competitors position in the market, pricing, discounts, promotions and product information through primary and secondary data collection points and preparing quarterly reports

- Planning & implementing internal and external communications to all tiers of management and external vendors

- Maintaining relationships with key media organizations to generate coverage for books through reviews, author interviews, event coverage etc.

- Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels and implementing customer retention programme through various schemes.

Elesabeth
SILVERPEOPLE
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