Marketing Manager - Liqour Industry

- Carry out ATL/BTL activities for the brand.

- Managing Branding & Visibility and Ensuring In "best in class" store visibility, Store Front Display & Outlet branding.

- Planning and forecasting of sales, Reporting & Closure of Spends, Marketing Activities.

- Supporting high sales targets through designing consumer offers, purchase offers, etc.

- Ensure wide range availability & impact visibility through improved secondary sales volume in given territory.

- Working out sales schemes, promotional & entertainment events which results provide entrance for our brands in competitor tie-up outlets as well as capturing market share.

- Analyzing market trends and keeps a track on competitor activities.

- Implicating all primary & secondary schemes in the market as per the product dimensioning.

- Gathering data's like: outlet share co-wise, closing stock, competitor's tie-up.

- To promote the product in the market through developing marketing strategy like design of the pack, stick, posters, glow sign and other communication mediums.

- Responsible for planning and implementing activations across channels (on premise and off premise) - with focus on faster tertiary movement.

- Responsible for conducting various wine tasting & training sessions.

- Active team member for any on ground activation, events, sponsorship.

- Organizing / participating in events, parties and sponsorships to increase visibility & trials of our brands.

- Looking after all in-shop and out-shop merchandising viz., product stands, product cutouts, innovative branding & POS, premium dealer boards and POSM.

- On ground activation Modern Trade on regular basis as this is the upcoming channel

- Responsible for New Product launches.

- Coordinating with vendors, printers, etc. for brand building & promotional activities like events, hoardings, banners, kiosks, etc.

- Monitoring all the competitor's activities.

- Reporting formats of the merchandisers/Promoters and monitoring their activities.