Marketing Manager - Lifestyle

Brand & Product Management :

- Handling the overall performance of the brands, this includes managing and developing the brands P&L (Profit and Loss), image and positioning in relation to the competitors.

- Plan, develop and implement marketing initiatives and activities for their brands or products.

- Work and co-ordinate with creative, media, research, PR, digital and event agencies on a regular basis

- Lead market research efforts to understand customers’ perception and behavior and formulate effective marketing strategies to ensure that the brand receives maximum visibility and perform better than the competitors.

- Assist with managing the product development process from the concept phase to the post-launch analysis phase.

- Oversee trend and product line direction with the ability to create a focused brand concept

Brand Activations & Event Planning :

- Ideate and execute Brand Activation in sync with the brand properties to build brand awareness, generate trails for the brand.

- Managing the entire course of events inclusive of conceptualization, procurement of materials, set design, and scheduling, on-site event management

- Developing event management plans & advising the same through innovating marketing communications and brand image building exercises.

Team Management & Strategic Planning :

- Ensuring efficiency in operations and that the individual & group targets are met, by managing & monitoring the performance of team members.

- Identifying newer opportunities, formulating business strategies, strategic utilization and deployment of available resources to achieve organizational business objectives

FROM - FMCG / FOOD / BEVERAGE / CONSUMER DURABLE / APPLIANCE / LIFESTYLE BRANDS / LUBRICANT & AUTOMOBILE

Immediate Closure

Narayan Iyer ( 098191 47645 )
PAN India Recruiters
Mumbai