Marketing Manager - IT/Software/Product

Marketing Manager

We have opening with one of our IT software product company based at Bangalore.

Marketing Manager(6 to 10 years )

Industry : IT software/IT product

Location : Bangalore

- Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Primary Responsibilities :

- Plan marketing and branding objectives.

- Expand product solutions and offerings.

- Prepare marketing strategies alongside other company executives and staff.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Prepare and adhere to budgets.

- Oversee creation and delivery of press releases, advertisements, and other marketing materials.

- Design print ads and publications.

- Ensure brand messages are consistent.

- Gather and analyze customer insight.

- Nurture and enrich all external perceptions of the company and growth of market share.

- Engage consumers on social media.

- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

- Lead all areas of content generation and production across all media platforms.

- Take calculated risks based on data-driven analytics.

- Drive overall CRM and direct marketing.

- Engage other organizations within the community.

- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.