Marketing Manager - IT Services

Client of Invokhr Solution from IT service Industry with solution delivery in Banking domain.

General Information

Job Title : Marketing Manager

Business Unit : Services

Reporting to : Marketing Head/ Global Services Head

Working Location : Chennai / Noida - Remote Working

Key Responsibilities

- Create Global and Regional marketing plans by understanding the market drivers and services business strategies' and converting services strategy into actionable marketing activities for business offerings promotion and business growth

- Execute yearly marketing calendar as per the identified steps and budgets in order to achieve the contribution, market share, sales targets and profits for allocated business offerings.

- Help identify opportunities for thought leadership and generate content. Handling corporate and service brochures for content, branding etc., conceptualizing win themes for proposals, client partnership brochures

- Identifying, listing, planning & executing events, Making Event Collaterals and supporting materials, negotiating with event organizers/managers & vendors for booth space, co-coordinating with them for attendee list and managing email campaigns.

- Study competitor marketing and promotion strategies and pre-empt the same. Conduct primary and secondary market research to analyse the opportunities, market gaps, industry trends etc

- Support the sales team in execution of identified go to market strategy

- Execute customer engagement programs for various verticals and target customers by extending the brand experience. Create customer evidence pieces such as case studies, testimonials etc.

- Managing Customer Visits and Handling Client, Pitch & Service Presentations

- Plan and run digital campaigns across channels for specific product and regions

- Working on Internal presentations, Employee branding, new service launches, Corporate Identity manual, manage new initiatives on corporate website, intranet (KM portal) and mailers.

- Analyst Relationship Management: Monitor analysts research agendas to influence upcoming work. Ensure regular interactions with key analysts and work with PR team to drive awareness of research inclusions

- Account Based Marketing - Execute highly targeted and customized marketing campaigns for key customers/ prospects

Main Interaction Points

- Pre sales

- Regional BU head/s

- Regional Sales Team

- Techno Functional Teams

- Legal and Finance Teams

- Customers/Prospects

Team - Marketing

Education - Bachelor's degree in Engineering /MCA + MBA

Experience :

An MBA in marketing or equivalent educational qualification

Total Experience of ~15 years [5+ years of relevant work experience in a reputable Services Organization]

Key Attributes / Knowledge / Skills

- Strong strategic thinking with excellent analytical, interpersonal, operational and team skills

- Well aware of digital marketing landscape and driving principles

- Should be a techno-functional professional with a minimum 5 years work experience in IT Services marketing

- Should have a good understanding / appreciation of Software services business

- Candidates with Experience to SEA and Middle East Markets. Exposure to Japan will be a PLUS

- Good Knowledge of software tools and processes commonly used in marketing

- Capable of actively participating in ideation, problem solving and decision making

- Working with cross functional teams to achieve high standards of performance

- Preference will be given for prior exposure as a part of global marketing team