Marketing Manager - IT Products - BFSI

Marketing Manager:

Job Description

- Plan and execute marketing campaigns, own the marketing budget

- Develop product positioning and messaging differentiating products in the market

- Organizing webinars and trade shows

- Using tools like white papers and thought pieces to build the brand image

- Sales enablement – Communicating the value proposition of the products to the sales team and developing sales tools supporting the selling process of products

- Product launch – planning the launch of new products and releases

- Managing the cross-functional implementation of the plan

- Market intelligence Demand generation – Developing strategy and managing the marketing programs driving product demand

Requirements

- 10-15 years experience, significantly in software product marketing and sales support roles

- Experience in B2B marketing preferably experience in selling business services to institutions across sizes (large to mid and small)Exposure to Banking Services/Sector MBA in Marketing

- Strong written communication skills

- Excellent people and management skills