Salary range - 10-25 LPA  Plans and develops marketing communications, advertising and PR programs to promote internet products.  Take responsibility for defining and executing go-to- market strategies and organizational coordination for new feature launches, including positioning, naming, external communications, competitive analysis, and feature prioritization.  Help Google better understand consumer and advertiser behavior through quantitative methods, models and research, and provide important feedback for the product and strategic development cycle.  Support in building and growing online marketing channels; including Paid Search, Display, Affiliate and Social, and Mobile  Monitor budgets relative to aggressive CPA targets  5+ years of experience in online marketing, e-commerce, UX, or technology  Proven success with digital product launches  Experience with web/mobile analytics programs i.e., Site Catalyst, Google Analytics  Experience in managing external media and performance agencies  Experience in digital media (online publishing, video, music, etc.)  An avid consumer of online media, including books, websites, blogs, and other digital content  Product Positioning and messaging -Develop product positioning and messaging that differentiates your products in the market  Product launch - Plan the launch of new products and releases and manage the cross-functional implementation of the plan  Market intelligence - Be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to be far ahead of them  Design, create and manage promotions and Social ad campaigns.  Should have good knowledge of ATL & BTL Marketing   Good to have exposure in Start-ups.  Should have experience in handling a team  Design and execute the brand communication to educate, engage and enhance the dialogue with the consumer on the digital medium  Consults with management, sales departments, and advertising agencies to develop and implement promotional events.  Integrate offline events, associations & PR activations with online campaigns.  Excellent oral and written English language communication skills  Strong analytical and Excel skills  Strong knowledge of Indian cultural and media landscape  Comfortable working with international teams and cultures

Pune

Marketing Manager - IT 

Marketing Manager - IT  ,Job Description for Marketing Manager - IT  in Visiopa in  Pune for (5-8) years of experience. Apply Now!

Job Description for Marketing Manager - IT  in Visiopa in  Pune for (5-8) years of experience. Apply Now!