Marketing Manager - Internet/Online

MBA Marketing/Communication from a reputed business school (Tier 1 or 2) (Pedigree/Good Institutes)

Total 5-7 yrs years exp

Role Objective:

- Help Build brand Visibility in the Industry and the Customer Community (KPI - Make it the - the most dominant global player- in its unique space)

- Support the Sales Process through lead generation through various channels (KPI - total leads that generated user driven sales call requests)

- Create and Enhance Post-Sales Usage of the Solution by End-Users, thru various communication and promotion approaches (KPI - Usage and Completion %s)

Background - The product has opened a new category in the learning /education/engagement space. It is patented solution with strong customer appreciation. This role provides an opportunity to create dominant brand in its market. Operate Independently with low level of guidance in an ambiguous environment. Knowledge of the digital marketing and events would be an advantage ( between 1 to 2 yrs experience- working level only)

Should have worked with small to medium enterprises with exposure to marketing, PR, business development. The role may have reporting members, but is likely to grow with business