Marketing Manager - International Operations - Auto

- Marketing Manager for LHD cluster of IO markets

- Work closely with Country sales teams & distributor marketing teams & their agencies to plan and execute country level marketing activities to achieve specific goals.

- Plan & execute product launches & brand campaigns as per business objectives

- Brand management - managing brand guidelines, messaging, and visual identity to create a strong and recognizable brand presence

- Country level media landscaping for conventional, digital and BTL marketing platforms

- Develop market level understanding of consumer profiles, vehicle usage & behavior, segment understanding, price - positioning, and competitor activities

- Managing marketing campaigns: overseeing the creation of marketing materials, such as website content, social media posts, and advertising campaigns

- Analyzing marketing data: tracking the performance of marketing campaigns and using data to make informed decisions about future marketing efforts

- Market Research - Perform competitive research to understand what's happening in the market, and incorporate your findings into each campaign for better results

- Marketing intelligence - competition activity tracking & marketing MIS

- Marketing plans and budget sign off for each market on a quarterly basis to align to business targets

- Marketing support for IO related initiatives & other global events

- Knowledge sharing with distributor marketing teams - best practices, global launches case study

Competencies

Functional

- Experience of handling product launches & related brand campaigns with a focus to drive topline and establish the brand in the market

- Agency co-ordination & management

- Is able to develop commercially and financially sound business proposals;

- Has the ability to garner consumer insights, generate innovative brand concepts and product ideas;

- Has the ability to develop and execute effective media plans

Behavioural

- Cross-cultural Sensitivity

- Team player, collaborative work approach

- Ability to understand multiple stakeholder interests and respond accordingly