Marketing Manager - International Business - FMCG

The opening is with a leading FMCG company for their office in Bangalore

Role : Marketing Manager - International Business, Bangalore

- Drive the 360 degree marketing agenda for company's International Business in the assigned clusters.

- Drive Consumer Acquisition through exceptional marketing programs

- Deliver growth in the assigned clusters through:

- Category Advertisement and Communications Strategy

- New Product Launches and Innovation

Responsibilities :

- Responsible for implementation of the overall Marketing Calendar for the assigned cluster.

- GTM for product launches, product refresh, spl marketing programs & promotions, will be managed by incumbent individually or in close cooperation with external agencies as required.

- Campaigns - Ideation, development of Key Messaging, briefing on content etc. to be done by incumbent

- Responsible to guide Overall Design Development / KV development

- Packaging Development for new products and product refresh projects.

- Will manage Media Planning & Buying (Conventional Media) through relevant agencies.

- Will liaise closely with Regulatory Team for necessary approvals.

- Will execute NPD and Innovation Projects with cross-functional teams, tracking them closely against milestones.

- Research Projects - Track and manage ongoing research projects and capture Voice of Consumer.

- Competition Tracking Reports to be made across own Geos.