Marketing Manager - Influencer Lead - Consumer Durable

Job Description :

- Develop Program plan for influencer management

- Drive Architect affinity through internal program

- Drive Contractor affinity through internal loyalty program

- Monitor & evaluate effectiveness of Influencer Programs viz brand and biz goals

- Benchmark competitor offerings and design counter strategies to ensure Brands consideration among influencer

- Regular visits to markets to understand gaps and ensure corrections

- Monitoring program calendar Implementation and ROI .

- Benchmarking track with competition.