Responsibilities:
- Create comprehensive marketing plans aligned with business objectives.
- Identify target audiences and market segments.
- Develop strategies to differentiate the brand and drive market share.
- Plan and execute product launches, ensuring maximum market penetration.
- Develop and manage integrated marketing campaigns across various channels.
- Collaborate with cross-functional teams to ensure successful campaign execution.
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Track expenses and provide regular budget reports to the leadership team.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Strong understanding of consumer behavior and market dynamics.
- Excellent leadership and communication skills.
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