Marketing Manager - Food & Beverage

Company Profile: A European Food & Beverage Company

Job Brief:

This role requires developing and overseeing marketing campaigns to promote products and services. The role of a Marketing Manager encompasses creative, analytical, digital, commercial and administrative responsibilities. Candidate is likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

As a Marketing Manager, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This is a varied role, which includes:

- Planning

- Advertising

- Public relations

- Event organisation

- Product development

- Distribution

- Sponsorship

- Research

The goal is to reach out to the market and cultivate the customers interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Job Responsibilities:

- Should co-ordinate with marketing teams globally and share insights with sales about what is happening globally and also suggest products which can be replicated in India.

- Should design communication tools to be shared with customers/distributors when

- New products are launched

- Any specific days/festivals are coming, like World Coffee Day, Republic Day etc.

- To collate data and prepare PPT on New Global/Regional/National trends, categories which could then be shared with customers.

- To work on recipes with BIMs to be circulated with customers and also create a Recipe Data Bank.

- To co-ordinate with various Hotel Management Schools and arrange for training sessions.

- To work closely with Celebrity bartenders and work on various online and offline marketing campaigns

- Analyse customer demographics, research competitors and market trends.

- To organize events and exhibitions.

- Updating databases and using customer relationship management (CRM) system.

- Managing campaigns on various social media platforms and promoting products.

- Plan for Marketing Material to be shared with customers, like, Aprons, Bar Kits, recipe booklets, brochures etc.

KRA:

- Develop marketing plans and ideas for India in line with direction of the company and brand.

- Work closely with the commercial team to develop and manage market well with respect to marketing.

- Manage external agencies and suppliers with the company on ongoing projects and campaigns with measurable KPIs and results.

- Responsible for monthly marketing reports and updates internally and externally to key stakeholders

- Visiting market and identifying key challenges and gaps to find effective solutions within the scope of marketing.

- Identifying consumer trends relative to the brand and keeping track of competition activities.

- Drive marketing content and communications across key platforms with focus on digital alignment.

- Manage and track marketing spend and budgets closely on a year-to-year basis,

- Manage communications/PR and ensure brand message is consistent throughout all platforms.

- Drive opportunities with relevant media, both print and digital, to increase awareness for the brand within key stakeholders.

- Analyse market scenarios and identify opportunities within India to drive branding and support sales initiatives.

- Support commercial team and distributors with the right tools and materials for organised events such as trainings, tradeshows, competitions, influencer tours, partnerships with bars and cafes, etc.

- Ensure that all marketing materials, POSMs, content, tools and all related deliverables needed by distributors and commercial team is delivered on time and in full.

- Train and guide commercial team and distributors on brand guidelines with respective initiatives in line with the company and brand direction.

- Analyse performance of each new product launch, promotional/ co-branded program and derive learnings from it, in collaboration with Sales teams

Key Skills:

- Have proper understanding of target markets, channels, consumer behaviours, trends, within each market to plan and implement suitable programmes in each respective channels (bar, coffee, retail) to drive sales.

- Understand global brand, sales and business direction to be able to translate that into trade marketing initiatives and responsibilities.

- Strong commercial outlook and marketing sense.

- Proactive and creative on all marketing mix elements.

- A strong team player who works well with everyone across departments.

- Good command of English both written and spoken.

- Ability to develop presentations and present ideas and plans well.

- Good time and project management skills.

- Good listener and proactive in their work to be hands-on on the job.

- Positive attitude towards work and peers.

- Good communication skills.

- Minimum 3 years experience in marketing/sales/trade fields within F&B, HORECA and/or Retail industry.

Requirements:

- Proven experience as Marketing Manager or similar role

- Good understanding of market research techniques, data analysis and statistics methods

- Thorough knowledge of strategic planning principles and marketing best practices

- Proficient in MS Office and marketing software (e.g. CRM)

- Familiarity with social media and web analytics

- Experience with a Food Service/ Horeca brand is an added advantage

- Excellent communication and people skills

- Strong organizational and time-management abilities

- Creativity and commercial awareness

Educational Qualification and Experience:

- Preferably MBA in Marketing

- Around 5-7 years of experience