Marketing Manager - FMCG/Retail

About Us:

Ingenuity Inc. is a fast growing recruitment firm whose USP lies in the diverse corporate background of its people and thus its ability to understand businesses across verticals. We take pride in our ability to bridge the gap between an employer’s requirements and the talent offerings available. A leading IT & Non- IT Manpower Recruitment, Training and Development Consulting firm with Global perspective in fulfilling recruitment and training gaps across industries. Our people have considerable expertise, having worked with some of the fortune 500 companies in across the industry spectrum such as BFSI, IT, retail, research and analytics, HR consulting and manufacturing among others giving us a practical perceptive in managing effective and timely delivers under tightly defined time schedules..

Company : reputed company which is into manufacturing and retail of readymade garments.

Position : Manager - Marketing ( PAN India)

Location : Bangalore

Salary : Open

Job Description:

- Execution of ATL activities as per plans for the respective brands within the given marketing budget

- Managing ATL (TV / Print & Radio) for the organization.

- Preparing annual marketing budget brand wise & activity wise

- Monitoring monthly marketing expenses vis-a vis budget

- Execution of promo ideas & evaluating the same against projection/estimation

- Monitoring walk-ins for the exclusive stores & ensuring there’s growth in walk-ins during promotion or advertisement weeks

- Ideating social media marketing & other digital marketing plans & effective executing the same

- Tracking Loyalty enrollment & loyalty sales contribution

- Execution of all weekly marketing dept. process like promotion header creation/ mailer circulation, updation of dealer panels for advertisement etc..

- Monitoring and analysing market trends

- Studying competitors' products and services

- Exploring ways of improving existing products and services, and increasing profitability

- Identifying target markets and developing strategies to communicate with them.

- Build and maintain partners across Mobile eco-system

- Managing New Business alliances & Partnership Programs

- Product development and promotions