Marketing Manager - FMCG/Durables

Job Title: Marketing Manager

Department: Marketing

Location: Gurgaon

Reports to: Director – Marketing

Schedule: Full-time

Organization - Leading FMCG MNC

Experience: 5-10 Years

Industry Experience: FMCG, Consumer Durables

Scope

- Responsible for all aspects of the management of the brand
 
Responsibilities

- Plan and implement current and future operational marketing plans in accordance with agreed budgets and guidelines. Communicate these to all relevant departments to obtain the highest benefit from the marketing plans, internally and externally.

- Supporting the achievement of the annual brand & category growth targets and defined objectives: Market share, penetration/ loyalty/ and competition based indexes etc., as relevant.

- Handling all offline creative duties from ideation to execution

- Commission researches; quantitative & qualitative

- Maintain a creative library

- Handling the day-to-day advertising agency activities

- Making relevant reports and presentations

- To lead the ideation & execution of specific, tactical projects to induce buzz & virality for the brand
 
Qualifications:    

- MBA from a premier institute

- 4-6 years of Brand Management experience in FMCG/Consumer Durable sector

- 4-6 years experience of creating offline creatives; from brief to go-to air/print execution

- Executed successful multi million dollar; multi geography; multimedia campaigns

- Action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles.

- Understanding of digital & mobile ecosystem is necessary. Experience is welcome.

- Self starter, with strong analytical skills and the ability to handle multiple responsibilities

- Strong oral and written communication skills

- You’ll demonstrate financial and commercial acumen when identifying business issues/opportunities

- An interest and passion for entrepreneurship is critical. We want you to think outside the box

- Ambitious and motivated to take on responsibility in an organisation that provides a high level of autonomy and individual responsibility.