Marketing Manager - FMCG/Dairy

The opening is with a leading fmcg company into dairy products like cheese butter oil fats etc.

Position : Marketing Manager

Head Marketing – MEA (Middle East & Africa)

Job Location : Sharjah, UAE

Qualification : MBA with 9 – 12 yrs of Experience.

PURPOSE STATEMENT:

- Responsible for overall performance of Margarine

- Lead the development and implementation of the Marketing strategy for the category, aligned to the Company objectives.

- Drive strategic marketing initiatives to reach various markets.

PRINCIPAL ACCOUNTABILITIES:

- For developing and delivering Annual Marketing Plan in respect of Volumes, Market Share and Margins in Domestic and International markets; as consistent with the annual business plan.

- For generating long term customer / consumer demand and salience for category and develop Marketing Strategy.

- For generating Marketing campaigns and determining appropriate Media-mix viz: TV, print, hoarding, radio, point of sales and internet etc.

- For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category margins.

- For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

- To work with R&D for formulating new products agenda and recipe cost management.

- To Launch New Products / New Packs / Packaging as planned.

- To be directly accountable for development of employees reporting to him/her and next level.

If Interested kindly share your resume asap.

Please mention your current and expected ctc as well.

Contact - vidya@topgearconsultants.com