Marketing Manager - FMCG

POSITION TITLE: Marketing Manager

POSITION SUMMARY: To implement the promotion and field marketing activities in the region in line with the overall marketing initiatives and to co-ordinate the development of regional and local creative work consistent with brand image and values.

PRINCIPAL ACCOUNTABILITIES:

- To develop a suitable marketing strategy and action plan for the area – consistent with the share and volume objectives of the business.

- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

- To monitor the field marketing budget for its effective utilisation and undertake course-correction if required.

- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company’s/ brand’s image in the course of conducting various consumer/ trade promotions.

- Assist in and co-ordinate local level market research activities in co-ordination with the Field Marketing Manager for the Region/ Zone.

- To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.

- To participate and be involved in the key decision-making for the regional management.

HUMAN REQUIREMENTS:

- MBA from a premier/ non-premier institute with at least 7 years of experience preferably with an FMCG company, with at least 5 years in the Marketing/Promotions function (product management/ advertising agency).

- Experience in event management preferable.

- Knowledge and experience of consumer and trade promotions

- Good inter-personal skills

- Creative and has the ability to ideate

- Working knowledge of branding opportunities through signage, printing, consumer gifting etc.

- Should have an eye for detail and a penchant for quality execution – perfectionist – should seek to improve upon everything

- Should be a team player

- Pleasing personality

- Self-starter with high energy and confidence

- Should be flexible in approach

Kindly send your resume to priya.shivnani@naukri.com