Marketing Manager - FMCG

The opening is with a leading FMCG company for their Food Division.

Job Location : Mumbai

Job Role : Marketing Manager

Develops consumer and customer insight-driven brand marketing strategies.

The brand strategies should lead to superior marketing programs to deliver the target brand sales, profit, share and consumer KPI growth results.

Builds long and short term brand portfolio growth plans to achieve the brand growth targets.

Translates country marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.

Develops and implements the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results.

Drives marketing execution:

Concepts: develops, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix;

Brand portfolio management - develops optimal brands- pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals;

Product/packaging innovations - builds and drives the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;

Advertising and Media - leads development and deployment of superior consumer communications across all advertising and media channels;

In-store activations - drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take.

Agency management - Managing the advertising, media, PR, and promotion agencies to derive superior business results.

Please mention your current and expected ctc as well.