FinTech Firm is hiring for Marketing Manager! Responsibilities - Drive initiatives aimed at increasing repeat rate, retention and re-engagement - Use CEPs to create customer journeys and manage user lifecycle across all segment of users (new, active, dormant) - Own all channels of communication with customers including Email Marketing, SMS and Push notification etc. - Create effective strategies to be implemented for onboarding IVRs and manage the team for onboarding calls. - Interact with product and tech team to implement the growth charter and product roadmap pertaining to growth and retention - Identify key Content/proposition to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as winback campaigns. - Run various A/B experiments across different communication strategies and identify the best communication strategy. Requirements - Have 2-5 years' experience in campaign management/setup on platforms like Moengage, Netcore, Clevertap, etc - Proven experience in managing and coordinating multi-channel marketing campaigns (setting up multi - channel user journey) - Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc. - Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders - Critical thinker and problem-solving skills - Team player - Good time-management skills For more Info: Soni@9354978610

Bangalore

Marketing Manager - FinTech 

Marketing Manager - FinTech  ,Job Description for Marketing Manager - FinTech  in Wroots Global Private Limited in  Bangalore for (2-6) years of experience. Apply Now!

Job Description for Marketing Manager - FinTech  in Wroots Global Private Limited in  Bangalore for (2-6) years of experience. Apply Now!