Marketing Manager - Financial Services Startup

Job responsibilities:

- Managing entire product marketing cycle - Planning and applying the use of various Marketing strategies.

- Managing the budget of the marketing department.

- Initiating and coordinating advertising campaigns and promotional activities.

- Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future.

- Analyzing current market trend and competitor information.

- Developing marketing communication strategies for the launching process of new products and the branding of existing products.

- Interacting with media for promotion of the product - Made key messages to attract the customer towards the brand name.

- Maintaining cordial relationships with the stake holders and shareholders of the company.

- Branding and executing market [Product] branding plans at all marketing levels in competition with other market players.

- Lead advertising and PR campaigns, as well as sale events

- Worked with advertising and PR agencies