Marketing Manager - Demand Generation - SaaS

Marketing Manager - Demand generation - SaaS

We are looking to add Marketing manager to one of our portfolio company in SaaS eco-systme.

They are on a mission to make the life of sales and revenue teams more efficient and help them to focus on selling. It is a sales copilot that accelerates knowledge discovery and automates content creation to improve win rates and help sales teams close deals faster.

As a member of our team, you will plan, build and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will own strategy, delivery of top-of-the-funnel activity, MQL goals, and revenue contribution attributed to marketing.

Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities:

- Create and execute multi-channel demand generation strategies that are aligned to user, buyer persona and our sales objectives to support pipeline and revenue goals

- Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity

- Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine

- Strengthen best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals

- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making

- Understand lead scoring and B2B sales revenue lifecycle including MQLs and SQLs, and have knowledge of marketing automation platforms (HubSpot, CleverTap) and CRM systems (SFDC, HubSpot, Microsoft Dynamics)

Requirements

- 6+ years of experience in a demand generation role majorly with a SaaS startup preferably in AI, SalesTech

- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel

- Excellent in A/B testing and moving fast to match the speed of a startup

- Extensive skills in marketing technology and automation systems, including Hubspot, Salesforce, Google Analytics, and Google Tag Manager

- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event

sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs

- Direct experience managing SDRs or proven success in working closely with SDR teams