Marketing Manager - Customer Lifecycle - FinTech

A top-notch Fintech startup is looking for a motivated and creative individual who will lead all customer engagement and retention. He or she will work at the intersection of marketing and product development with a focus on customer acquisition, activation, re-engagement, retention, revenue, and referral - essentially a crucial cog in the growth of the app. This role would encompass working in a company with close to 25 million downloads across four countries and a multi-continent team.

Key Responsibilities :

There are two main responsibilities of the role:

1. To increase the overall top line by increasing the application rate(optimizing the funnel)

2. ensuring more users are retained post the first consumption cycle.

- Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered and targeted campaigns.

- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.

- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)

- Generate deep insights about customers that increase their retention, root cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.

- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)

- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

Key Skills

- Strong working knowledge with tools such as Webengage/MoEngage/Clevertap

- Thinking number first - Good at data analytics and understanding user journeys - should enjoy driving insights out of data, comfortable working with common analytical tools

- Strong communication skills without fear of over-communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors.

- Have the ability to seamlessly transition from high-level creative brainstorming to conducting and analyzing experiments and sweating the details

- Editing and copywriting skills

- Effective, versatile and action-oriented, and capable to work in a high-pressure environment

- Excellent verbal and written communication

Education and Experience

- Graduate/Post Graduate from a reputed institution

- 3-5 years of experience in customer marketing, specifically activation, re-engagement, retention roles in a B2C internet business

- Experience in the fintech industry would be a big plus