30/10 Arzoo Salla
Sourcing Specialist at Flexability

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Marketing Manager - CRM & Digital Campaigns - Auto/Real Estate/Hospitality (4-8 yrs)

Mumbai Job Code: 860759

MARKETING MANAGER - CRM and DIGITAL

Location: Mumbai

Education: MBA

Skills: Strategy Planning, Training & Change Management, Interactive marketing, Project Management, Excel, Power point.

Roles & Responsibilities:

- Responsible for developing Digital and CRM campaigns designed to enhance customer experience that ultimately delivers increased customer satisfaction.

- Developing digital tools and solutions to achieve business goals in Marketing, Sales, After Sales and Network. Driving growth & pushing for completion of targets along with the agency.

Digital:

- Maintains the corporate website in consultation with the digital agency to maintain the global standards by regularly updating details about the brand, products and campaigns

- Manages the brand on digital and social networking platforms i.e. Facebook, Twitter, YouTube, Flickr and more to interact with the growing online community directly

- Plans and manages multiple applications on digital space to generate leads and reach out to customers in coordination with the digital agency

- Managing the agency relationship to ensure smooth operations and day to day co-ordination

Media:

- Planning digital media campaigns for the brand on a monthly basis

- Target setting and KPIs in alignment with the business requirements

- Brand campaigns and tactical campaigns as per the business calendar and daily monitoring of KPIs

- Co-ordinate with teams for quality and feedback of the media plan efficacy and calculate the ROI on a monthly basis

- Give strategic inputs for media tie ups and plans

CRM :

- Define and implement System landscape for a Central and/or local CRM systems

- Manages Processes for Cross functional systems for interaction

- Monitor data feeds from marketing campaigns and use data intelligence for future planning and inference

- Collaborate with marketing partners (key Activation stakeholders internal and external to the Interactive Marketing Team) to identify opportunities for integration of marketing efforts and processes to improve the customer experience and cross-sell results

- Manages customer loyalty program

- Develop a sales funnel to understand performance of the sales process at each level of the buying cycle

- Reporting the funnel status periodically & providing methodical action points basis the reports

- Set & achieve the funnel targets for the conversion rates to ensure a lean funnel

- Coordinate between OLM agency and dealers to ensure proper follow up and increased conversion rate of online leads

- Evaluates & reports the performance of dealers on the OLM enquiries and sets down methodical points to address concerns wherever required

- Call center or info line coordination and training

Inter departmental co-ordination :

- Co-ordinate with internal departments for executing CRM and Digital campaigns

- Specific digital projects for individual teams. Plan and execute the campaigns

- Aligning agencies for campaigns execution and subsequent results

Women-friendly workplace:

Maternity and Paternity Benefits

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