Marketing Manager - Consumer Electronics

We are seeking a Marketing Manager to join a dynamic team with a leading Consumer Electronics organization based out in Noida.

Overview of Role:

Key duties & responsibilities:

- Developing BTL Marketing strategy for the organization in line with the overall business strategy

- Responsible to monitor, analyse & evaluate the market trends, consumer and customer behaviour and competitor activity to identify potential new opportunities of BTL visibility enhancement and innovations for brand building.

- Planning and implementation of BTL marketing program through best practices and through interface and vendor management like SOH, POSM, events etc.

- Responsible for BTL vendor management for implementation, interface with ATL manager and creative agencies for delivery; Evaluating BTL vendor performance and initiate correctives.

- Manage budget calendars and ensure financial prudency and process efficiency for BTL marketing program.

- To ensure budget limits and take steps so that efficiency of budget spend is improved. To take care of in-store demonstrators (ISD) processes being followed while setting monthly incentive schemes, targets and driving sell-out efforts etc. and timely bills raised to affect proper and timely accounting.

- Performance management with Coaching of team and Self Development

- Assigning the targets to team members & reviewing it regularly for on goal implementation; to ensure the team is working progressively to fulfil the qualitative and innovation goals.

- Vendor management, bill processing, creative development and error free execution at events, instore branding etc.

What are we looking for:

- Strong organizational, planning, implementation, and execution of project management skills

- Strong verbal and communication skills and strong presentation and facilitation skills

- Self-starter with results orientation

- Have a strong understanding of information technologies and a proven ability to communicate/teach to others

- Have a baseline understanding of electronic technologies and related ecosystem (Entertainment, Air-conditioner and Home appliances, etc.)

- Well-developed interpersonal and organizational skills; detail-oriented, highly motivated and self-starter skills

- Creative and conceptual thinker that can turn ideas into impactful results.

Qualification & experience:

- 8+ years' experience in similar roles and including some exposure to agency will be an added advantage.

- Graduate Or MBA with prior experience training development programs in consumer electronics - TV, AC and Refrigerators will be preferred.

- Work experience in multinational environment is preferred.