Marketing Manager - Commercial Vehicle/Automotive Industry

Product Planning & Product launches

Represent marketing in new product CFT/Project teams- VE1100/VE2100.

Give marketing input related to customer voice/customer need, competition products/ strategy.

Carry out product clinics to analyze customer / market requirements for effective product planning.

Develop a strategic focus through business case of new products.

Monitor competition strategy/future plans/market intelligence.

CVP & sales Promotion.

Convert the CVP established by PPL into sales aid/OPECO.

Develop appropriate marketing initiatives for existing and new products for supporting the field team Dmo, caravans, meets, exhibitions, market mapping, mkt expansion, usage segments etc.

Development and updating of all promotional material, including sales aids, brochures,posters and other POP.

Design & prepare sales support model wise schemes With Head-Sales.

All kind of sales kits, OPECO, Prdt positioning-Training of DSE & ETB Sales team.

Organize advt in print/electronic/outdoor media Market Research-

Co-ordinate & Roll out market surveys, customer feedback surveys. Analyses and presents the survey reports.

Interact with the customers, do benchmark comparisons, understand the usage pattern; operating parameters and other aspects that would help in better understanding of transport operation and identifying new product feature, specs or a new product variant to meet the customer need better.

MR for identification of opportunities for new products in the market.