Marketing Manager - Bus/Automotive Industry

1. Marketing Research with a view to qualitatively and quantitatively assess:

Buyer Behavior Trends

Positioning of company's Buses/ LMD as they exist as per buyer perception

Pricing including Price Value Trade Off

Competitive Intelligence

2. Marketing Representative in Engineering CFTs formed for developing new Bus/ LMD Platforms and Upgrades of Existing Products. Herein, would be responsible for:

Identifying Market Opportunity trends and size.

Initiating the Business Case towards New Product Development

Vision Gate and M0 / S0 Sign Off on behalf of Sales & Marketing.

3. Conceptualizing and deploying Advertising Campaigns of Buses/ LMD

4. Positioning Campaigns to reinforce / correct positioning in line with Marketing Research

5. Tactical Campaigns in line with short terms volume objectives in consultation with Bus/ LMD Sales

6. Budgeting of Promotional Overheads and monitoring the same

7. All Advertising agency / Event Manager Interaction needed.

8. Single Point Contact for all Bus/ LMD Sales personnel for any support needed for:

Conducting Promotional Activities

Designing and conducting Sales Training Programs

Designing and developing all BTL Promotional Material

Designing and developing Sales Aids

9. Sales Volume with a view to ascertain volume inputs to initiate the Business Planning Process.