Marketing Manager - Branding - Online/Tech Healthcare Firm

Designation: Marketing manager - Branding

What would you do ?

- To create & implement branding campaigns in TV, Outdoor, Stores, social media etc places

- Reporting, dashboarding, performance review and optimization of all such campaigns

- Should be well-versed with fundamentals of marketing

- Should be able to manage creative agencies, media planning agencies, market research agencies, salesman agencies and reap good benefits out of each

- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization, store optimization to get best out of all branding campaigns

What should you be ?

- Experienced in launching at least 5 TV campaigns

- Good analytical skills with an ability to drive meaningful actions from large data sets

- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams

- Hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting of marketing initiatives

- Any UG, PG.

- Good to have MBA but not mandatory.

- Background in Maths or Analytics required

- Tools for managing online marketing, reporting and dashboarding like excel, google analytics, Omniture, Appsflyer, localytics etc

- Good to have experience of marketing research tools & metrics like concept test, Link test, brand-barometer, NPS etc

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Flair for Marketing, interest in content generation that is relevant for target audience

- Comfortable with lots of data analysis and data-driven decision making.

Reports to : Head of Marketing

About Medlife :

Medlife.com is developing a technology-based healthcare delivery ecosystem for medicine home delivery, lab tests, supplements, wellness products, teleconsultation with specialised Doctors and many more offerings. Founded by Tushar Kumar, Medlife.com is pegged to clock 300 Crores in 2017-18 FY, and is number 1 player in online-pharmacy space.

Marketing Department at Medlife is different than other organisations. It is highly technology oriented, and reports into Chief Technology Officer. We believe in deep data analyses for each and every campaign, channel, ad copy and taking only data based decisions. Each team member is expected to know and learn principles of marketing, customer behaviour and company's customer, in addition to basics of digital marketing and data analyses.

As a part of Medlife.com, this Marketing team's vision is to reach maximum number of people and have them realise the value that Medlife as a single stop solution for "All things Health" can provide, and retain them to use all valuable features that are being developed for making health care delivery simpler.