Marketing Manager - BFSI & Telecom Domain - Software Product

Qualification :- MBA from a reputed institute

Industry : Software Product / IT Servicing

Domain : Banking & Finance / Telecom

Candidate with good network in Banking and Finance Industry is preferable.

Job Description :-

- Excellent written and verbal communication skills

- Develop and manage marketing campaigns both offline and online (digital )

- Align campaigns, assets, communications and messaging to corporate branding initiatives.

- Strategies for better marketing reach.

- Develop marketing collateral and sales tool like brochures, datasheet, presentations and proposals

- Determine and coordinate online and onsite events like webinars, tradeshows, seminars and customer events.

- Report on periodic activities, results and ROI for marketing.

- Manage content of marketing sections of websites.

- Plan and implement software product launch.

- Implement marketing strategies to meet or exceed demand generation and revenue targets.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email-based marketing campaigns.