Marketing Manager - BFSI

Marketing Manager

Planning, managing and implementing marketing campaigns :

Campaign Development :

- Planning marketing campaigns

- Developing the proposition and implementing it

- Both product specific and season specific campaigns

- Online and Offline campaigns

- Event management

Budgeting :

- Planning the budget for the year

- Executing all plans as per resources

- Getting cost economies through negotiations

Collateral Creation :

- Planning branch placement of product collateral

- Developing product collateral for branch placement

- Developing collateral for event participation

Analytics :

- Measuring online traffic on the website

- Usage of GA or analytics

- Campaign effectiveness evaluation

Vendor management :

- Design / Media agency management

- Marketing / Event agency management

Systems & Processes :

- Monitoring budgets

- Tracking bills and payments

- Adhering to all organisation and industry guidelines