Marketing Manager - Bank

Company : Bank

Grade : Manager

Role : Marketing Manager- Global Markets Group

Location : Mumbai

Person Requirements :

- MBA from tier 1/2 institute with 1-5 years of marketing experience

Key deliverables:

- Drive client engagement initiatives & provide Marketing support to business teams to deliver high quality, cost- effective client events that showcase the Bank in Global Markets brand.

- Execute digital branding initiatives for demystifying the world of foreign exchange and treasury management.

- Organise internal team engagement activities.

- Run acquisition, retention & activation programmes through targeted ATL, BTL & digital marketing initiatives.

- To form marketing alliances with corporates, trade bodies & industry associations to conduct joint events to promote treasury business

- Understand the broader business needs and sales objectives, translating into marketing led objectives - to take initiatives in giving marketing support to business groups within treasury.

- Achieve goals & measurements to ensure marketing initiatives exceed set targets.

- Ensure brand, compliance, legal & other relevant guidelines are met for creative development, taking all necessary approvals for each

- Maintain tracker for marketing spends & allocation of budgets based on business requirements.

- Own vendor empanelment & vendor management across event agencies, creative & production houses, printing houses, media houses, etc.