Marketing Manager - Ayurvedic

Key Responsibilities:

Marketing Strategy:

- Develop and execute comprehensive marketing strategies that align with the company's goals and objectives, incorporating ATL, BTL, and Digital marketing elements.

ATL Campaigns:

- Plan, execute, and evaluate Above-the-Line (ATL) marketing campaigns, including TV, radio, print, and out-of-home advertising.

BTL Campaigns:

- Create and manage Below-the-Line (BTL) marketing campaigns, including events, sponsorships, promotions, and experiential marketing.

Digital Marketing:

- Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, social media marketing, content marketing, and influencer partnerships.

Marketing Analytics:

- Utilize data analytics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and provide insights for continuous improvement.

Creative Content:

- Collaborate with the creative team to develop compelling marketing content and assets that resonate with the target audience.

Vendor and Agency Management:

- Collaborate with external agencies, freelancers, and vendors to execute marketing campaigns, ensuring deliverables meet quality and timeline standards.

Market Research:

- Stay informed about industry trends, market conditions, and competitor activities to identify opportunities and threats.

Cross-Functional Collaboration:

- Work closely with sales, product development, and other teams to ensure alignment and effective communication of marketing strategies.

Budget Management:

- Manage and allocate the marketing budget effectively across ATL, BTL, and Digital channels to maximize ROI.

Team Leadership:

- Manage and mentor a team of marketing professionals, including ATL specialists, BTL specialists, and Digital marketing experts.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.

- Minimum of 5-10 years of progressive marketing experience, with a strong background in FMCG, including juices, carbonated beverages, and herbal products.

- Proven experience in marketing leadership roles, with a track record of successful campaign management.

- Strong analytical skills and proficiency in marketing analytics tools.

- Excellent communication, leadership, and project management skills.