Marketing Manager - Automation - Retention

Role & Responsibilities -

1. Identify & implement all the relevant Marketing automation stacks

2. Drive engagement throughout the customer journey - from onboarding, adoption, retention, advocacy, and upselling

3. Map customer journeys and identify tracking mechanisms to improve campaign performance for automated campaigns constantly.

4. Working with the product/analytics/creative team to set up campaigns, update and track all the critical performance metrics (CTR, Open rates, conversions, etc.) across channels.

5. Analyse transaction data, curate consumer insights to retarget across channels, products

6. Identify, evaluate, and implement marketing automation tools.

Focus areas for the role -

a) Customer Data Platform,

b) Marketing CRM, and

c) Marketing Automation (SMS, Emails, WhatsApp)

Role Essentials :

1. First-principles thinking - Actively questioning every assumption and then creating new knowledge and solutions from scratch

2. Ambiguity - Ability to work in an unstructured setup

3. Attitude - Right attitude to roll up the sleeves and be hands-on

4. Complexity - Ability to work with multiple stakeholders in a fastpaced and dynamic environment

5. Detail Orientation - Ability to pay close attention and notice minor details