Marketing Lead - Global Channels

Marketing Lead - Global Channels & Partners (GC&P),

The incumbent will be part of the global marketing shared services team and directly responsible for executing strategic GC&P marketing programs that support the Group’s Growth Initiatives and business objectives.

Job Location: Mumbai

Role & Responsibilities:

- Support GC&P’s global Marketing Lead in executing on 2012 plans – especially the Top campaigns

- Manage and deliver on strategic marketing programs for GC&P portfolio in collaboration with onshore peers

- Support the organization’s Global Service Line and BU driven Alliance campaigns to feed the pipeline – leveraging the organization’s campaign methodology and approach

- Manage alignment to sales of specific campaigns, to ensure committed global and local revenue targets

- Ongoing promotion of organisation’s brands, solutions, services, wins, success stories internally and externally with strong communications, sales kits and promotional materials

- Support on major conference participation – planning, execution and post-event follow up

- Support in maintaining our major positioning channels (ie: Web)

- Assist Group Communications and Analysts Relations with Alliance promotional materials

- Support in the development of strong thought leadership materials (Reports, case studies, white papers, POVs) to convert leads and drive sales

- Broaden marketing campaigns through multiple channels (email, direct mail, tele-sales)

- Identify common and repeatable GC&P marketing assets (ie: events tools, production requirements, etc)

- Industrialise approach to asset development through a ‘services in-a-box’ approach

- As offshore lead, help leverage MCOS to manage campaigns and events, including production of assets and execution support: Project management, Design skills, Multimedia, Promotion (internal and external)

Candidate Background:

Experience:

- Minimum 7-9 years experience in marketing, branding & project management

- Demonstrated experience in developing campaigns from program (business) objectives

- Have worked in an onshore-offshore model delivering value to business

- Clarity of thought and ability to negotiate ambiguity

- Self-driven and proactive team member

Qualifications:

Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization.

About client:

Is one of the leading providers of consulting, technology & outsourcing services with a headcount of 1 lac+ and presence in about of 40 countries.

Please send your resume to renila.n@saakiandargus.com