Marketing Lead - FMCG

- Develop and execute the plans for creating sustained customer pull for the Business.

- Managing all brand communication through all digital platforms.

- He has to handle right from set up, selling and executing a vision from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email.

- He will be responsible for delivering the digital brand objectives.

- Visualize and clearly articulate the long and medium term market potential for the category/products

- Identify and prioritize digital marketing objectives, create and communicate Market targets/briefs

- Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

- Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage

- Analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the clients.