Marketing Lead - eCommerce - Startup

Corporate Jobzzz was incorporated in 2000 by Rahul Mehta,backed by a strong 10 years of Industry experience. From a small set-up of 4 professionals and a couple of clients in 2003, today we have a 40+ member team with professionals from diversified s servicing the needs of over 180 clients across the country.

We have catered to a variety of companies ranging from small private firms & domestic companies right up to Giant Multinationals.

We sincerely BELIEVE that our potential, combined with our perseverance will make us the most preferred service provider of HR solutions. We have been trusted by our clients, admired by our competitors and valued by our employees and have lived up to our motto and our client's expectations.

Position Title: Marketing Lead

Company Name: e-Commerce start-up in Mumbai

Company Profile:

Our client is a Mumbai-based e-Commerce venture with the founding team comprising of IIM-A veterans with long experience in leading MNC online firms. They offer customers a unique patent-filed consumer engagement model, and have been able to quickly build a sizeable customer base within a month of our launch.

Committed to building a world-class company as much as radically growing the online B2C & C2C market; our clients offer an intellectually stimulating work environment where you can grow professionally and enjoy yourself every day.

Industry: Internet/ E-Commerce

Job Description:

Our clients are looking for a highly talented, versatile (i.e. strategic and hands-on) professional to take care of their Marketing function and be part of the core team.

Key Responsibilities:

- Develop and execute the complete marketing strategy.

- Build a strong marketing team with deep understanding of online consumer buying, marketing tools, PR and CRM.

- Build a distinct and preferred positioning for the brand amongst its consumers and merchants

- Cost efficient customer acquisition, and ensuring high volume of daily transactions

- Manage and execute various marketing initiatives like Social Media, Search (SEM & SEO), Display, Network & Affiliate Media, Collaborative & Partner, ATL & BTL, etc.

- Collaborate and provide support to other functional teams to achieve company objectives

- Own all marketing strategy & operations, including:

- building the marketing plan based on consumer & competitive insights

- setting-up base processes & fundamental operations for function

- monitoring marketing plan execution and response thereof

- Leverage data and analytics to deliver strong marketing efficiencies, monitoring and generating consumer insights

- Above all, constantly seeking innovative ways to grow business to the next level, while maintaining close focus on tactical requirements.

Candidate Profile:

- MBA with around 6-8 years of marketing experience. We are open to consider non-MBAs having strong experience in online marketing.

- At least 3 years of hands on digital marketing experience with a deep understanding of – Social Media, Search, Display, Network & Affiliate media, Collaborative & Partner, ATL & BTL, etc.

- Creative and innovative with orientation towards high ROI on marketing investment

- Strong marketing planning, monitoring and analysis skills with process orientation

- Attention to detail and be obsessed with flawless execution

- Ability to comprehend macro business goals and develop relevant processes

- Strong analytical abilities and good interpersonal skills

- Excellent communication skills and the ability to think on one’s feet

- Start-up DNA

Work Ex 3 - 7 years.

Function: Marketing

Location: Mumbai

Level: Senior Management Position