Marketing Lead - Data Analytics Firm

Company: A Digital & Analytics company is looking for :

Role: Marketing Lead

Experience: B2B marketing, exposure to UK, US and India Markets

Location: Gurgaon

Responsibilities - 

- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

- Market through various channels and segment databases working with large data sets

- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics

- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention

- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Work with other marketing teams, other internal stakeholders, external agencies and vendors

- Oversee and execute our newsletter and blog campaigns

Expected and Desired Skills:

- Excellent spoken and written communication skills are a must

- Good organizational and planning skills

- Abilities to create and develop product and pricing strategies, balancing firm objectives. One of the main responsibilities related to these skills would be to develop and evaluate marketing strategies, based on knowledge of market characteristics.

- Skills to create, manage and coordinate marketing activities and policies to promote products, working with advertising and other types of managers.

- Work closely with sales department to help serve customer and company needs in the most profitable way. A good example here is working directly with sales people for improving their sales associate skills and competencies.

- Skills to analyze, observe and monitoring market trends.

Experience:

- A start up mind set with proven experience working in small or large organizations

- Knowledge and experience of market trends

- Experience with designing & running digital campaigns