Marketing Lead - Customer Lifecycle Management - EduTEch

Marketing Lead Customer Lifecycle Management

Responsibilities

- Develop Orgnization's customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include on boarding, engagement and retention.

- Develop and execute a program for a Life Time Engagement of 24 months

- Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted and broad educational campaigns. Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

- Work with relationship teams to forge personal relationships with advocate customers and build out case studies, testimonials and quotes, acting as a content source for Orgnization.

- Conceptualize and launch a customer advocacy program and customer community designed to identify and mobilize customers, transforming them into Orgnization brand ambassadors.

- Maintain positive and productive relationships with product marketing, product management and tech teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona.

- Partner with customer success and account managers to leverage customer interaction touch points- and infuse personal, one-to-one programs.

Requirements:

- 5-7 years of experience in customer marketing, preferably at an enterprise technology company.

- A proven track record of delighting customers and creating successful marketing programs aimed at customers.

- Strong communication skills without fear of over-communication.

- This role will require effective collaboration and cross-functional coordination across internal and external contributors.

- Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

- A passion and strong understanding of developer customer personas and the landscape.