Marketing Lead - B2C & Digital Marketing - Building Materials

Position: Marketing Lead - B2C & Digital Marketing (Leading Building Materials Company)

Job Descriptions :

- ATL Campaigns - Media strategy, planning and execution for all India TV, Print, OOH, Cinema advertising.

- Responsible for efficient media planning / buying - Implement marketing investments in brand communication mix, media selection and sales promotion, PR activities & BTL/Activations aligned with the AOP along with the measurement.

- Heading Digital Marketing by designing and drive company's digital strategy in conjunction with the overall marketing objectives. Driving Digital Brand visibility, Social Media & digital campaigns, Content Development and overall Budgeting.

- Lead Campaign Planning & Execution across digital platforms via SEM, Google- Display/Search/ Discovery, Facebook, Instagram, LinkedIn. Programmatic advertising, Affiliate marketing and Email Marketing campaigns to generate sales.

- Heading B2C Business Model for the direct consumer business via franchisees across India with retail & contractor management

- PR & Brand Management -Brand Road Map for Brand positioning, Value drivers and competing with competition. Measuring Brand & TOM Score.

- This position reports into the Head of Marketing

- This position will lead a team of 2 members

Requirements :

- Education : Any Graduate + MBA

- 10+ years of Work Experience in Marketing, with emphasis on B2C and Digital Marketing preferably in the Building Materials Segment

- Some experience in managing direct to consumer businesses

- Good experience in ATL Campaigns, PR and Brand Management

Location: Mumbai

This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company