Marketing Lead - B2B SaaS

We have an urgent job opening for Marketing lead with a B2B Saas Based company.

Location : Gurugram

Position Overview:

We are seeking a dynamic and experienced Marketing Lead to join our growing team. As the Marketing Lead, you will play a pivotal role in driving the marketing strategy for our Payroll SaaS product. This position requires a results-driven individual with a proven track record in content marketing, organic marketing, performance marketing, and a strong background in SEO. Additionally, the Marketing Lead will be responsible for leading and developing a team of 3-4 members, contributing to the overall success and growth of the marketing department.

What you will do:

- Team Leadership:

- Lead and mentor a team of 3-4 marketing professionals, fostering a collaborative and high-performance culture.

- Provide guidance, support, and training to team members to enhance their skills and productivity.

- Cultivate a positive and innovative work environment within the marketing team.

Content Marketing:

- Develop and execute a comprehensive content marketing strategy to increase brand visibility, engage the target audience, and drive lead generation.

- Oversee the creation of compelling and valuable content across various channels, including blog posts, whitepapers, ebooks, and more.

- Collaborate with internal and external stakeholders to ensure alignment with brand messaging and objectives.

Organic Marketing:

- Lead organic marketing initiatives, including search engine optimization (SEO) strategies and social media campaigns, to enhance the company's online presence.

- Conduct keyword research, on-page SEO optimization, and off-page SEO strategies to improve website rankings.

- Monitor and analyze key performance indicators (KPIs) to optimize organic reach and user engagement.

Performance Marketing:

- Develop and implement data-driven performance marketing campaigns to drive user acquisition, conversion, and retention.

- Utilize analytics tools to measure campaign effectiveness, optimize marketing spend, and achieve ROI targets.

- Stay abreast of industry trends and emerging marketing technologies to maintain a competitive edge.

Team Building and Development:

- Recruit, onboard, and develop marketing team members to ensure a skilled and motivated workforce.

- Collaborate with cross-functional teams to align marketing strategies with overall company goals and objectives.

Strategic Planning:

- Work closely with the leadership team to develop and execute a comprehensive marketing plan aligned with business objectives.

Contribute to the development of long-term marketing strategies and tactics to drive sustained growth.

What makes you qualified?

- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

- Proven experience (5+ years) in a marketing leadership role, preferably in the SaaS industry.

- Strong background in content marketing, organic marketing, performance marketing, and SEO.

- Demonstrated success in building and leading high-performing marketing teams.

- In-depth knowledge of marketing analytics and the ability to make data-driven decisions.

- Exceptional communication and interpersonal skills.